Kim Kardashian is all about making a style statement—even with her headphones.
The fashion and beauty mogul announced her latest collaboration today, this time partnering with leading audio brand Beats to design new colorways for its Beats Fit Pro wireless earbuds. The team-up marks Beats’ first custom collaboration. Per an official press release, Beats x Kim “sits at the intersection of fashion and functionality,” and sees the brand’s signature earbuds outfitted in Kardashian’s signature minimalistic aesthetic.
Kardashian subtly teased the collaboration while on a Balenciaga-clad errand in Los Angeles last fall when she was seen wearing a beta version of the earbuds. She shared in an accompanying video for the new campaign that she actually pitched the idea of the collaboration to Beats after she started having her own personal pairs hand-painted to match her day-to-day neutral wardrobe.
“I wanted to break away from the idea that headphones have to be colorful to make a statement,” Kardashian said in a statement. “This collaboration is special because it allows you to blend in or stand out, and Beats is known for creating products that showcase individuality.”
The reimagined earbuds now come in three neutral, Kardashian-approved hues including Moon (light), Dune (medium), and Earth (deep) with their accompanying matching cases in the same smooth, matte shades.
“Kim brought her signature minimalist style to the first-ever Beats Fit Pro custom headphones,” Eddy Cue, Apple’s senior vice president of Services, said. “We’re excited to offer Beats’ most innovative headphones in a whole new, gorgeous color palette to music fans and fashion lovers alike.”
You can shop the Beats x Kim collaboration starting Tuesday, August 16, online at apple.com/kim and in stores starting Wednesday, August 17.