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Demi Lovato is Pop Punk Royalty in Their New "Substance" Video

Demi Lovato is Pop Punk Royalty in Their New "Substance" Video Image
  • Posted on 17th Jul, 2022 20:47 PM
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The star's '90s- and '00s-inspired video features a surprise cameo from Paris Hilton.

Demi Lovato is back to their pop-punk roots.

On Friday, the musician dropped the Y2K-inspired music video for "Substance," the latest single off their upcoming album HOLY FVCK, with releases on August 18. While the pop-punk banger reminds longtime Demi fans of the rock sound from their debut album Don't Forget, the '90s-inspired video takes us even further back, to the time of spray-painted bedroom walls and the "This is Your Brain on Drugs" campaign.

In the video, the rock star wears a set of nostalgic outfits that complement their new blunt bob hairdo with uneven fringe bangs. It starts with the star wearing a black and red collared minidress with a cropped checker-print blazer, as they trash a board room full of record executives. They later change into a white and black silk slip, which gets decorated with spray paint during a house party.

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The video ends with a cameo from the queen of the '00s herself, Paris Hilton, as she and Lovato pose on a motorcycle and ignite a bundle of dynamite.

YouTube/Demi Lovate

Lovato—who identifies as nonbinary—first teased "Substance" last month, with an Instagram clip in which they along to the single. In a recent interview with Audacy, they discussed co-writing the track, and described their upcoming album as a personal and musical "rebirth."

"Going back to my roots is obviously something that has to do with my music… like the music that I started out making, which was Pop-Rock, influenced by my Warped Tour emo days," they said. "So like bringing that back is obviously the rebirth of my music, but as a person, spiritually, everything, like I've gone through a lot and I've overcome a lot, and I feel like this is me being born again."

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