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Merit's Cult-Favorite Foundation Stick Now Has Twice as Much Product

Merit's Cult-Favorite Foundation Stick Now Has Twice as Much Product Image
  • Posted on 21st Jul, 2022 14:17 PM
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Did we mention it's the same price as the original?

Since its inception in January 2021, Merit has been a minimalist makeup darling. When the brand launched, they never expected their foundation stick, aptly titled The Minimalist, to be such a hit—and to sell out six times in a year and a half. But even as a best-seller, Merit saw room for improvement.

“We had gotten many things right—a long wearing, non-acne triggering formula in an impossible-to-mess-up component—but once it had launched on the market, we found consumers were using it for all over coverage, not just spot concealing, which was the original intention of the design," Aila Morin, the SVP of Growth, Brand, and Innovation at MERIT, tells BAZAAR.com exclusively. “In the first year of sales, one Minimalist sold every five seconds, making it the number one, best-selling foundation stick at Sephora."

Merit

The Minimalist fans can rejoice, because Merit is making it super easy to stock up on the cult-favorite complexion product. Not only will it be back in stock as of August 2, but The Minimalist will come in a larger size with twice the amount of product as the first generation.

Merit

And did we mention it’s the same price as the original? “Due to our significant growth in the past year, we were able to reduce our cost per unit,” she adds.

If you’re a fan of Merit’s compact and, well, minimalist design, don’t fret. The upgraded stick is about the same size as the original but deeper to fit the additional product.

“We spent a year testing the new packaging, designing the mold, and conducting drop tests, ensuring the new component would both hold the formula and allow for an easy application experience,” says Morin.

Merit

Similar to the original, the new Minimalist is still made to be a low-maintenance product. “It's built to be taken in your purse on the go, very easy to use and precise; and lasts all day long,” Morin explains. “The cream-to-power formula allows it to look like skin.”

If you’re a Minimalist devotee, here’s hoping that this new stick will last you a while (because we know it will inevitably sell out again).

The new Minimalist will be available to shop on August 2 on merit.com, Sephora.com, and Sephora stores.

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