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This Is Not a Drill: Glossier Is Officially Coming to Sephora

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  • Posted on 26th Jul, 2022 14:47 PM
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Boy Brow, Cloud Paint, Glossier You, and more are now available for Beauty Insiders.

Beauty Insiders, this is not a drill: Glossier will soon be available to shop at Sephora stores nationwide.

Announced this morning through a joint Instagram post from the two companies, Glossier will be available to shop in Sephora stores, online at Sephora.com, and on the Sephora app—exclusively in the U.S. and Canada—starting early next year. Yes, that means your beloved Cloud Paint, Boy Brow, Balm Dot Com, and more will soon be way more accessible.

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Best known for its longstanding and highly successful direct-to-consumer marketing and sales approach, Glossier has previously eschewed third-party retailers—which is precisely what makes the Sephora collaboration such an exciting move for fans of the brand.

“We are incredibly excited to enter our first-ever retailer partnership with Sephora. They are an iconic, international retailer with an extremely loyal community and we know our customers want to find us there," Glossier CEO Kyle Leahy says in a press release. "We share the same customer-centric values and are both deeply grounded in the ever-evolving notion of beauty discovery. This marks a new chapter in our omnichannel strategy and we can’t wait for all that’s ahead in 2023.”

The upcoming partnership comes on the heels of a number of changes at the Glossier this year, with singer Olivia Rodrigo announced as brand ambassador in April, and founder Emily Weiss stepping down from her role as CEO shortly after. It's clear that Glossier is continuing its growth trajectory, with store openings planned for Washington, D.C., Atlanta, Philly and Brooklyn by the end of the year, and a return to Soho in N.Y.C. in 2023 as well.

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