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This Reformation Exercise Dress Is Taking Over TikTok

This Reformation Exercise Dress Is Taking Over TikTok  Image
  • Posted on 18th Jul, 2022 17:47 PM
  • 1284 Views

And it’s selling fast.

TikTok has a knack for uncovering the best of everything: jeans, sunglasses, sandals, bags, and, most recently, exercise dresses. After searching, trying on, returning, and doing it all over again, TikTok users seem to have found their favorite exercise dress, and it's at Reformation.

Though Reformation is known for floral prints and wedding guest silhouettes, the brand's eco-friendly activewear collection is a welcome departure from its status quo. One exercise dress in particular is racking up likes, comments, and pledges to purchase: the two-tone Milana Ecomove Dress.

The Milana Ecomove Dress is everywhere, with unboxing and try-on videos featuring it overloading our FYPs. Content creator @roseeelo made a series of videos about the activewear dress and accumulated upward of a million views altogether. Her videos also had hundreds of comments asking, "Where are these from!!??" and, "BRB running to buy this."

When one person wears this dress on TikTok, more glowing reviews follow. Creator @keni_lin also made a video in the dress, and one commenter wrote that she "got the black exercise dress from Reformation two months ago and I'm obsessed. So worth the buy." Another commenter said she "ran to order."

This content is imported from TikTok. You may be able to find the same content in another format, or you may be able to find more information, at their web site.
This content is imported from TikTok. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

It's not surprising that this sleek, minimalist design has become a fan favorite. Its technical details like hidden shorts and stretchy, breathable fabric are the standard for working out with a Meredith Blake twist. But this style is endlessly versatile: Outside its standard activewear purpose, the dress can be worn running errands, grabbing lunch, or going window-shopping. Our favorite part? The style comes in black and white as a dress, plus a coordinating skirt and bra set and shorts.

We're often skeptical of TikTok-viral items, considering the countless micro-trends emerging on the platform and fast-paced market of 2022. But this high-quality, classic black-and-white moment will stand the test of time—even when it's no longer buzzing on social media.

This content is imported from TikTok. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

The $98 dress is currently sold out, but you can join a wait list for the restock here. Don't want to wait? Reformation's activewear line is filled with other fitness-chic gems, and there are countless other dresses and sets to choose from.

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