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Willow Smith on Being the Face of MUGLER's Alien Goddess Intense Perfume

Willow Smith on Being the Face of MUGLER's Alien Goddess Intense Perfume Image
  • Posted on 21st Jul, 2022 16:17 PM
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BAZAAR.com catches up with the star to learn more about her partnership with the legendary brand.

A year after the release of MUGLER's original Alien Goddess Eau de Parfum, the brand has unveiled the newest iteration of its coveted scent: Alien Goddess Intense.

Containing a blend of warm notes including coconut cream accord, Calabrian bergamot, jasmine grandiflorum superinfusion, and vanilla bourbon, the brand's latest scent offers fragrance enthusiasts an even more amplified sensory experience than its predecessor. The look of Alien Goddess has deepened, too, featuring a darker amber color, signifying the intensity of this iteration.

    MUGLER/Nordstrom
    Alien Goddess Intense Eau de Parfum
    MUGLER nordstrom.com
    $87.00

    Returning as the face of the otherworldly campaign is singer, songwriter, and activist Willow Smith, who personifies the brand's ethereal Alien Goddess. "I'm just super grateful to be part of the Alien Goddess world," Smith tells BAZAAR.com of her ongoing partnership with MUGLER.

    Here, the star shares her thoughts on the new fragrance, a few of her scent and energy inspirations, as well as whether or not she believes we're truly alone in the universe.


    How did your partnership with MUGLER come about?

    MUGLER has always been such an iconic brand, and when they came to me with the Alien Goddess idea, I was just super excited—I loved the idea.

    Do you typically prefer woody, floral, or earthy scents?

    Personally, I really love earthy scents. I feel like they're really grounding, and I feel like we need a lot of that in life right now.

    What smells like home to you?

    I would have to say Nag Champa incense—my mom used to always burn those when I was younger. They smell so nice.

    Who’s the best-smelling person you know?

    My older brother Trey always smells fantastic. He smells like mint all the time—it's so awesome.

    How many spritzes of fragrance do you typically use?

    I usually spray fragrance in front of me and walk through its mist, so maybe two or three.

    What does Alien Goddess Intense smell like to you?

    It smells like a magical garden, very floral. It's strong, while also being super feminine and soft—it's a very unique scent.

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    Much of your newest music and style choices is influenced by punk rock. In what way does this aesthetic translate to your overall beauty philosophy right now?

    Rock is all about being free and speaking your mind while being the loudest and most authentic version of yourself. That's what I always want to do with my art and with my fashion.

    Around how many fragrances do you own?

    Alien Goddess is one of the only established scents that I own, but I have a lot of oils, and I usually mess with mixing essential oils. I love Egyptian musk, and there's also a Palo Santo oil that I've been really loving.

    What inspires you most about mythic goddesses?

    The divine feminine is such an important energy, and we need that in our lives right now. Thinking of an alien goddess and bringing that cosmic perspective to the divine feminine is the perfect mix.

    Do you believe aliens live among us?

    I totally believe aliens live in the universe, and I think some of them on this planet. I think the universe is just way too big for us to think we're alone.

    MUGLER Alien Goddess Intense Eau de Parfum, starting at $87, is available now online at muglerusa.com, sephora.com, ulta.com, and nordstrom.com.

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